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Burberry HER
True
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![](https://true-staging.craftedbygc.com/wp-content/uploads/2021/12/True-Staging-Container-Tour-April-2017-6-of-18-scaled-850x1080.jpg)
![](https://true-staging.craftedbygc.com/wp-content/uploads/2021/12/True-Staging-Container-Tour-April-2017-7-of-18-scaled-850x1080.jpg)
![](https://true-staging.craftedbygc.com/wp-content/uploads/2021/12/True-Staging-Container-Tour-April-2017-18-of-18-scaled-850x1080.jpg)
A distinctive pop up on Southbank tied into an iconic Burberry fragrance launch with Cara Delevingne
The True team created a striking pop-up on London’s Southbank. The giant perspex box featured an ecosystem of plants and neon lighting, spelling the fragrance’s tagline ‘Maybe it’s because I’m a Londoner’.
This instagrammable installation was finished off with water vapour providing a mysterious fog that lingered and produced an alluring effect.
![](https://true-staging.craftedbygc.com/wp-content/uploads/2022/03/Londoner.jpg)