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		Burberry HER
        True
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                            						A distinctive pop up on Southbank tied into an iconic Burberry fragrance launch with Cara Delevingne
The True team created a striking pop-up on London’s Southbank. The giant perspex box featured an ecosystem of plants and neon lighting, spelling the fragrance’s tagline ‘Maybe it’s because I’m a Londoner’.
This instagrammable installation was finished off with water vapour providing a mysterious fog that lingered and produced an alluring effect.